The first SMART HYBRID concept of a supermarket chain in the Philippines.

A store design that combines sustainability and technology working along, making waves to the emerging market trends in this fast-paced changing world. Advancing Filipino daily lives through easy access smooth flow purchasing and swift service delivery that satisfies clients and customers.

Merkado’s is driven by the following elements:

Network

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Merkado makes use of distribution channels for conventional supermarkets.

The Distribution Centers (DCs) are supplied several times a week, which guarantees an optimal number of stocks.

Brand

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Using the brand name, Merkado creates more trust and more recognition for customers.

As the name itself signifies the term Merkado means “Market” where buying, selling and trading takes place.

Technology

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Merkado utilizes the advancement of eCommerce technology both online and in-store operations.

Digital experiences will make it easier for Merkado customers to find, research and buy the goods and food brand they want.

Culture

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The Philippines is a culture-rich country.

Long term customer relationship plays a significant role in Merkado’s success by promoting and sustaining the
Filipino cultures and traditions.

EMERGING GLOBAL MARKET

International grocery market analyst IGD projected that the Philippines will become the fifth largest grocery retail market in Asia by 2021, after China, India, Japan and Indonesia. With grocery retail sales already at USD 96 billion in 2016, IGD estimated the figure could reach USD 150 billion in 2021, growing an average of 9.3 percent year-on-year.

Philippine Grocery Industry Forecasted Sales

EIGHTY/TWENTY

THREE SUPERMARKET CHAINS DOMINATE PHILIPPINES` RETAIL SUPERMARKET INDUSTRY BUT ONLY ACCOUNT FOR 20 PERCENT OF TOTAL SALES, WITH MUCH OF THE REST (80%) COMPRISING TRADITIONAL RETAILERS

Grocery Revenue Distribution

Merkado 5 Year Forecast

Year 1 18 USD MN
Year 2 30 USD MN
Year 3 50 USD MN
Year 4 75 USD MN
Year 5 100 +++ USD MN

OMNI CHANNELS

THE NEW NORMAL

VALUE
  • Ruthlessly efficient operating model
  • Own-label sourcing and rigorous quality control
CONVENIENCE
  • A strong online assortment covering most additional customer needs – that can be rapidly delivered to store
  • Broad store network in high traffic areas
  • A well-curated assortment that serves the most common customer needs out of limited shelf space
  • Broad store network in high-traffic areas
AFTERCARE AND TRUST
  • Expert employees with access to spare parts and replacement products
  • Well-trained, highly engaged workforce
  • Well-located stores that support social shopping occasions with communal spaces or events

MERKADO VENDOR APP

Our approach is aimed to redesign the supermarket industry, relationship models with the customers and reshaping in the new normal.

SAVINGS AND POINTS

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  • Coupons
  • Compare online and store prices
  • Earn loyalty points

CONVENIENCE AND SPEED

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  • Convenient checkout
  • Quickly reorder items
  • Search products by category
  • Scan bar codes to add to cart

INNOVATIVE FEATURES

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  • “In-stock” notifications
  • Suggest items
  • Analytics
  • Artificial Intelligence Algorithm

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MERKADO

REVOLUTIONIZE TRADITIONAL MARKETS